How to Get a Developer to Build Your Healthcare App

As a Google Glass guy, and a bit of a healthcare gadfly, I have doctors coming to me with ideas all the time.  I love them, they’re beautiful people and fun to talk to.  Imagine for a moment that you’re one of those guys.  You have an idea.  Congratulations.

outofhisleagueYou need “a developer”.  So somebody hooks us up.  But there are a few things you need to know about me before we ‘do it’.  I’m really popular these days.  You, on the other hand, are the guy in the hockey shirt.  In dating terms, I’m a 9 and you’re a 6 (maybe).   If I’m any good at all, and I am, I have companies led by non-MDs that could make me sick-rich knocking on my LinkedIn account every day.

So how do you get me to ‘do it’?  Remember that sick-rich comment?  What I hear most of the time when a doc pitches the potential of a project is

this could be made into something by someone who isn’t me if they worked really hard for a long time without  any help from me, because of course my day job saving lives keeps me very busy, none of which should affect the 90% of equity I deserve for having the idea

Seriously, just stay home and learn how to code yourself.  I mean it.  You want better outcomes? So do I.  But if you want some action, make me laugh.  Have a sick-rich pitch.

Don’t tell me you have no money.  In dating terms this is the equivalent of telling her you have no car and live with your parents.  You wear a tie and work for an institution that is both immensely profitable AND non-profit meaning that rich people give it money for no good reason.  There’s an entire department dedicated to raising money for you – they’re called the Development Office.  Go visit them.  You’re in a highly-compensated profession.  All of your peers have money and some of them angel-invest.  Your employer gives grants for ideas about better handwashing.  If you can’t find money to develop your idea either you suck, or your idea sucks.

And speaking of your employer, you signed some papers when you went to work for them.  It’s time to reread those.  If your employer is one of those that claims ownership of everything you think while you work for them, then you and I will not be having a relationship.  You’re like the frat boy who never goes anywhere without a half dozen drunken brothers.  Nobody wants to date that.

engagementIt’s also important to remember that the guys coming at me every day on LinkedIn with the sick-rich pitches aren’t looking for a one-night-stand, they want to get married.  They’re pitching CTO or lead-developer roles with salary and founder-equity on teams that are “going to be the next Uber”.  When you come at me with a one-time idea for an app that will take a few weeks to develop and probably won’t make boatloads of money, you’re pitching a one-night-stand where I pay for the taxi and the motel room and end up feeling used.  You’re not that handsome.  A one-off project that has no money now, and no breakout potential later, is a job for a fuck-buddy.  Think back to your dating days.  How many 9s slept with you on those terms?

Clinicians are popping up all over the place building companies with long-term potential based on technological innovations.  See here, here, here and here.  They focus, park their egos, commit their own time, realize that the idea is the seed, not the tree, and they collaborate with people who can do the 99.9% of building a business that they can’t.  You can do well and do good in this business while working on fun technology with smart, dedicated people if you approach it that way.  Be that.

About JR
Software guy, startup guy, non-fiction glutton, south shore inhabitant

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: