The J Word

I have two young children.  Every now and then, one of them will say something like:

Daddy, I just want one more minute of TV time!

And the other one will chime in, more than a bit maliciously:

Daddy, she said the J word!

When they started in on that just crappe I was ready for them because I was a startup guy and I’d been dealing with startup CEOs for years.  In fact, long before either of my kids were born, I used to have a sign in my office that looked like this:


There is no just anything.  Everything takes work.  I didn’t just whip out this post.  I sat down, fired up wordpress reached back into my experience and told the best story I could.  Sure it’s just 500 words, but it took work and I’m proud of the result.  If it were just anything, just anyone would have written it, but they didn’t, I did.

The origin of the J-word ban was months of bad CEO behavior on the order of:

  • Just add a screen that takes the address and verifies it against the USPS database.  Oh, and it needs to present the user with the choice of using the corrected address or the original.  And it has to popup a dialog if they choose the original and the ship-to address is Illinois.  And there’s some other rules too – call this guy (that I met yesterday at a trade show) – he knows all the rules.  I want to show it at the VC thing this afternoon.
  • Just hack up the xyz product – no I don’t want a demo, just hack it into the product.  We can sell this if I can show it to them tonight.
  • I just want a shippable prototype that cures cancer, violates the laws of physics and can be shown at CTIA on Thursday.

I would sit there glumly under the no-just sign waiting for the lights to go on in CEO-land.  They never did.

But just abuse isn’t limited to the business types.  My favorite example of J-word abuse was when one of my teams sat down to do sprint planning for the first time.  We’d been running cowboy forever and finally got sick of the feature misses (where were you when I needed you Customer Development?) and schedule overruns, so we started with scrum and at our first ever planning poker, one of our guys can’t contain himself.

Story 1 – 8s and 13s around the table, except for The Lone Ranger.

That’s just a stored proc!

Story 2 – more 5s and 8s, except for The Lone Ranger.

That’s just a web page!

Story 3 – The Lone Ranger realizes he has better things to do than learn how to make software in an organized fashion and disappears from sprint planning never to return.

I used to think that this was just the way technical groups worked, that minimizing perceived effort was a necessary fiction people told themselves and each other because … whatever.  Then I worked with a group where the J-word was non-existent.  Every item of work stood out in plain view, clear and unshrouded by value judgments like just.  Every interaction felt crisp and professional.  It was refreshing, a cool drink of water.  Talking to these guys made me feel smarter.  It actually did make me smarter.

Just is glib, sloppy thinking.  There is no just anything, so stop saying it.

About JR
Software guy, startup guy, non-fiction glutton, south shore inhabitant

6 Responses to The J Word

  1. Just wanted to leave a quick reply, but alas…

  2. Richie says:

    I just read this.

  3. if just == recently or if just == fair (ie, justice):
    return True
    else:
    return False

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